MICE led the Strategic Digital Communication Management for Camarote N1, one of the icons of Rio de Janeiro's Carnival, in its historic 2024 edition. Recognized as one of the biggest events in the world, the Sapucaí Carnival is a global showcase of Brazilian culture and energy — and N1 occupies a central place in this experience.

 

From June 2023 to February 2024, in co-production with Feresin and Sens, MICE developed the creative concept that guided the entire digital presence of the VIP box, connecting tradition and innovation. N1's pioneering narrative was amplified on platforms such as Instagram, TikTok, X, and Facebook, through campaigns that celebrated its 34 years of prominence at the Sapucaí.

 

Beyond communication, MICE designed strategies to amplify the VIP area's voice among new generations, connecting brands, creators, and experiences. In collaboration with Sens, we executed a detailed process of influencer curation, content design, and video editing, ensuring a striking aesthetic aligned with the maximalism and Brazilian essence that define the event.

 

Behind the scenes of the biggest show on the planet, MICE strengthened the presence of the N1 VIP Box, solidifying its identity as a symbol of glamour and tradition .