MICE led the project to create and launch the Ópera Engenharia e Construção brand, combining naming, branding, and an impactful launch campaign. Developed throughout 2023 and launched in 2024, the work was inspired by the concept of "Symphony of Works," a metaphor that translates the precision, harmony, and mastery in construction management.

 

MICE conducted in-depth research to name the brand, connecting the name Opera to the idea of a perfect orchestration, where each work is conducted with dedication and attention to detail, like a conductor leading a symphony. Furthermore, they were responsible for creating the branding, which included a visual and verbal identity aligned with the company's elegance, transparency, and commitment to delivering a fluid and rewarding construction experience.

 

The project benefited from the co-participation of ARP Arquitetura de Negócios in market research and analysis. The launch campaign had creative direction by MICE and involved video production, executed by Sens, as well as photography and content design for social media.

 

During the first three months of 2024, Ópera's Instagram served as a platform to consolidate its market presence, reflecting the company's unique expertise in engineering and construction management in the Rio Verde region of Goiás.